As the future of social media platforms such as TikTok remains unknown, a younger generation of farmers is relying on social media to connect with audiences outside agriculture.
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But most say they’ll keep adapting to whatever the platforms throw their way. Some producers make extra money by building a following on TikTok or Instagram. Others use social media to advertise to local customers like restaurants or farmers’ markets. Perhaps most importantly, they want to continue to build community with other farmers in the face of industry challenges like the toll of the profession on mental health, economic pressure and climate change.
Zoe Kent walks back to her truck after running an errand at a local grain elevator, Monday, Jan. 20, 2025, in Upper Sandusky, Ohio. “There’s definitely a lot of misinformation out there,” Kent said. “I try to sift out who has genuine questions versus who just already has a stance and they’re not willing to hear me out.”
Zoe Kent stands inside her machine shop while editing a social media video on the TikTok app, Monday, Jan. 20, 2025, at her farm in Bucyrus, Ohio.
Agriculture General News OH State Wire Future Of Food Climate And Environment Business Associated Press Joshua A. Bickel Melina Walling Megan Dwyer Beth Satterwhite Neil Denton World News Zoe Kent World News
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