The collection, Les Éternels de Balmain, draws inspiration from the house's archives and Rousteing's roots.
On the Tuesday following this year’s Met Gala, Balmain designer Olivier Rousteing took a trip to Estée Lauder’s headquarters in New York City. He had a particular idea to discuss with the multinational cosmetics company: launching a fragrance for the storied French house he’s helmed since 2011.
Months later, that kernel of an idea has popped into a full line of luxury fragrances, a major debut for Balmain Beauty. Les Éternels de Balmain features eight fragrances, four of which are part of the house’s slate of legacy scents—there’s Vert Vert, Ébène, Carbone, and Ivoire, the latter of which Rousteing told“ back the legacy of Monsieur Balmain, because he was a pioneer in fragrance in 1945 and 1960,” Rousteing added in the interview.
Rousteing tapped Balmain’s extensive beauty archives to create the line, using the brand’s vintage perfumes as a jumping-off point for inspiration. Not only that, the designer even enrolled in fragrance school to learn the ins and outs of his newest venture.Rousteing is known for his robust celebrity friend group, which tends to become his clientele. So it makes sense that the new perfumes have already received a stamp of approval from the Queen herself: Beyoncé.
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