Designer Olivier Rousteing discusses the launch of Balmain Beauty and the Les Éternels de Balmain luxury fragrance collection.
. She later joined Vogue, working at the brand for six years, starting as Beauty Writer before evolving into Senior Beauty Editor, overseeing the digital beauty and wellness sections. Valenti graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.Balmain creative director Olivier Rousteing knows you have to look back to look forward.
And trust that Rousteing, ever the student of life, delved into the art of fragrance and approached it with couture-like precision. Initially, he enrolled in Givaudan's Perfumery School in Paris and spent weeks learning about the craft and eventually mixing up his own fragrances in a lab. “If I wanted to create fragrances, I needed to understand the process of every single step,” he says. “So, that’s how we started.
In the following years, Pierre and Cellier also collaborated on Vert Vert, a wildly popular green fragrance, and continued to join forces until 1967. Other major fragrances in the Balmain portfolio were floral woody chypre Ivoire in 1979 and amber woody Ébène in 1983. The former even connects to one of Rousteing’s earliest and most vivid scent memories: his grandmother’s signature scent.
Of the newcomers, there’s Sel D’Ambre, inspired by “glittering desert nights” with amber and salty ambergris. Then there’s Rouge, a tribute to Pierre Balmain and Rousteing’s shared love of Hollywood, a floral-fruity bouquet featuring lily, moraea ciliata, apricot-like osmanthus, deep georgywood, and ylang-ylang. Transporting its wearers to the Mediterranean island of Elba where Pierre Balmain had a house is Bleu Infini, a woody aromatic scent combining cistus absolute and salty lichen.
Living and breathing the Balmain house codes—sharp lines, striking color, and opulent details—Rousteing has seamlessly imbued them into an array of evocative scents. And trust that, like their predecessors, the Les Éternels fragrances will endure on all fronts. “I wanted to create iconic and timeless fragrances,” says Rousteing. “Not fragrances for a year or two; ones that will be forever.”
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