Olipop, the top-selling non-alcoholic beverage brand in the U.S., announced a $50 million Series C funding round, raising its valuation to $1.85 billion. The company plans to use the funds for product expansion, marketing initiatives, and wider distribution. Olipop's popularity stems from its prebiotic sodas marketed for gut health, competing with rivals like Poppi.
Olipop raised $50 million in a Series C funding round that valued the prebiotic soda brand at $1.85 billion as it competes with rivals such as Poppi.
Founded in 2018, Olipop has helped fuel the growth of the prebiotic soda category, along with rival Poppi, which highlighted its drinks with aon Sunday. Both have attracted consumers with their claims that their drinks help with "gut health," one of the Today, Olipop is the top nonalcoholic beverage brand in the U.S., both by dollar sales and unit growth, the company said, citing data from Circana/SPINS. Roughly half its growth comes from legacy soda drinkers, while the other half comes from consumers entering the carbonated soft drink category. One in four Gen Z consumers drinks Olipop, according to the company.
FUNDING ROUND PREBIOTIC SODA OLIPOP POPPI COMPETITIVE MARKETPLACE
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