After previously using consultants for the task, Oak Brook has hired its first full-time marketing manager, who will focus mostly on aiding in the promotion of the village’s hotels.
Susan Rose is Oak Brook’s first full-time marketing manager and will spend most of her time on the village’s hotels.
“As an ‘inbetweener,’ the village’s marketing never seemed to be a priority,” he said. “The hotels were disenfranchised, and the results were subpar. The consultants failed to supply metrics that demonstrated that their efforts had any real return on investment.” “Having a dedicated team member on staff will cost the Village about one-third of prior expenditures and free up the balance of the hotel funds for direct trackable advertising placement and analytics to determine the success of each placement,” he said.
“Having a dedicated team member fulfilling this role will enhance all three of these positions while having a directly vested interest in communicating with the hotels and delivering results for that constituency, ultimately boosting hotel occupancy rate that supports not only added advertising, but more shopping and dining, which supports the general revenues of the village,” he said.
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