According to FIFA, 1.12 billion watched the 2018 final and, perhaps more remarkably, 3.2 billion witnessed at least some live coverage during the event.
Proof that soccer is the most global of all things, which is part of its beauty and also a small curse. Because it is so far-reaching, so truly international, opportunities to find the best of the best are few and far between.
The Super Bowl is a grandiose occasion and also commands a monumental audience, but it is, in its essence, an American thing, the level of passion far greater in our country and observed more as a curiosity and a spectacular show in others. Not so with the World Cup final, with everything magnified onto one field, and to the feats and feet of 22 players. As the coming together of the game they play everywhere, the final is about more than just seeing who is going to win it all after 64 games and a month of action in and around Doha.
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