For brands like Tplus and Vix, reimagining one of Spanish-language TV's most venerable formats is just one path to finding a younger, larger audience.
In a world that’s increasingly multilingual — both the users themselves and the content that they binge — Spanish-language streamers hope to capitalize on that market, which is at once large and underserved.
“I believe that over the past 10 to 15 years, streaming has allowed this content to be discovered more prevalently, and therefore appreciated and loved, and the pandemic only accelerated that trend,” says Mazón. And the format is even shorter than Telemundo’s SuperSeries: Serielas have about 8 episodes a season, similar to the episode orders of many of the most popular English-language streaming shows.
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