AIandYou is launching the public awareness campaign to educate voters on how AI could affect next year’s election.
A new initiative is planning to use AI-generated misinformation to try to prepare voters against a possible wave of similar content.
The deepfakes are planned for early next year. The campaign is planning to start running its own AI-generated ads — to make voters familiar with that type of content — as the primary elections start to ramp up, said José Villa, president of Sensis, an ad agency working with the campaign.
The campaign will target young people of color and women — demographics that are expected to play an outsized role in the 2024 elections, Gonzales said, adding that there is a need to educate all voters on the technology.
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