Nio introduces Firefly, a new brand targeting the entry-level EV market with a distinctive hatchback. Priced starting at ¥148,800 ($20,400) in China, the Firefly will also be available in Europe and other global markets.
Firefly is a new brand from Chinese EV maker Nio , set to launch in global markets. Their first model is a small EV hatchback featuring a distinctive front end. The Firefly is priced from ¥148,800 ($20,400) in China and will also roll out in Europe. Nio has finally launched the much-anticipated Firefly brand in China, which will be targeting the most affordable corner of the EV market.
Its first model is a small electric hatchback with swappable batteries, aimed at global markets including Europe, Latin America, and Southeast Asia. Firefly EVs will be positioned below the Nio and Onvo in terms of size, features, and pricing. The goal of the brand is to make small, electric high-end cars accessible to a broader audience. The urban hatchback is simply known as the Firefly. Responsible for its design is ex-BMW and Ford designer Kris Tomasson. The exterior has a few references to the discontinued Honda e, with a similar greenhouse, a black-finished roof, and matching pillars. The signature trait of the Firefly is the three-piece circular LED headlights and taillights that look like iPhone cameras. Other highlights include the flush door handles, the six-spoke wheels, and the clean surfacing. According to Firefly, the plastic cladding on the lower part of the bodywork is made from a sustainable material. The company didn't reveal the dimensions of the EV, which looks like a rival to the likes of the BYD Dolphin, Citroen e-C3, Fiat Grande Panda, and Renault 5. The latest Chinese EV features a 92-liter (3.2 cubic feet) frunk with layered storage and a drainage function, which is larger than what you get in most EVs. This is combined with a boot that can reach up to 1,250 lt (44 cubic feet) when the rear seats are folded flat. There are no photos of the interior, but earlier spy shots revealed a minimalist dashboard with a Tesla-style infotainment touchscreen and a digital instrument cluster
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