Nio unveils its new sub-brand, Firefly, focusing on a value-oriented small electric car with a design inspired by iPhones. The first Firefly model promises to prioritize safety, intelligence, and efficiency.
Nio , the Chinese car brand known for its autonomous technology and battery swapping capabilities, is launching a new sub-brand called Firefly . The first model under the Firefly banner is a small electric car designed to be affordable and value-focused. The EV boasts headlights that resemble iPhone camera lenses. Technical specifications are yet to be released, but Firefly emphasizes that the new model will prioritize design, safety, space, intelligence, and energy efficiency.
The company claims the Firefly EV will set new safety standards for small cars, featuring a robust structure and aiming for a five-star EuroNCAP safety rating. Nio plans to launch the Firefly brand and its first car in China in April 2025, with a European launch expected in the summer of the same year. The starting price in China is around £16,000, suggesting a competitive price point for European markets
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