NEW YORK (AP) — By the Nielsen company's count, 7.8 million people watched Amazon Prime's coverage of last Thursday's NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.
“We wouldn’t put out our number if we weren’t comfortable that it was accurate,” said Jay Marine, vice president of Amazon Prime Video and head of its sports department.
Since different methodologies are being used, it’s no surprise that there are differences in the estimate, she said. The dispute has clear implications for the future. Streamers haven’t had much incentive for measurements of daily viewing to be publicized, in part because people don’t watch their shows the same way as broadcast television, and they haven’t needed numbers verified from a third-party source for advertisers.
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