Redditors criticize Apple for laying groundwork for advertising in Apple Maps in a iOS beta development.
Apple’s latest iPhone software update is drawing attention—some of which is negative—not just for its incremental upgrades, but also for a shift in how users interact with one of its core apps.The iOS 26.
5 beta, released to developers this week, focuses largely on under-the-hood improvements rather than highly visible features, according to a report fromlast week, Apple said ads will appear at the top of a user's search results, as well as at the top of Apple terms a"new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more." Apple added that ads will be clearly marked for"transparency." Ads will be clearly marked to ensure transparency for Maps users.Beyond this change, the update remains relatively minor. Developers are testing the update and features observed in beta versions may still change before a public rollout."I’m not excited about this coming to Apple Maps, but I’ll get over it. I think some people think it’s like old school banner ads." "Also this is just the beginning. I guarantee the ad situation will only get worse as Apple gets desperate for more revenue."Apple has not officially announced advertising changes for Apple Maps and it remains unclear when—or if—the feature will be rolled out to the public.Opinion
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