The case could be a boon for major news organizations. Outlets pay Google a cut of revenue for brokering their website ads, and many have struggled with their finances in the digital age.
By Eva Dou and Salvador Rizzo, The Washington PostLawyers and legal assistants leave the U.S. District Court for the Eastern District of Virginia for a lunch break in the Department of Justice's antitrust trial against tech giant Google, Monday, Sept. 9, 2024, in Alexandria, Va.
in an internal email whether it presented a legal problem, saying, “The analogy would be if Goldman or Citibank owned the NYSE,” referring to the New York Stock Exchange. Google has called the allegations “wrong on the facts,” declaring to Judge Leonie M. Brinkema of the U.S. District Court for the Eastern District of Virginia that “success is not illegal.” The company says that customers choose Google because its services are the best and that it faces a robust field of competition.
The trial means Google is fighting the Justice Department on two fronts, with a potential breakup of its business at stake in both cases. The legal actions are seen as a weather vane, with a string of federal antitrust cases against other Big Tech companies in the pipeline. A number of media executives have sat for depositions. Among them is Ken Blom, executive vice president of strategy and operations at BuzzFeed, who told attorneys that his company’s online ad sales through Google’s exchange are three to four times those from the next largest vendor.
“I don’t think if that happened in, say, cars or steel, that it would take very long for policymakers, enforcers, governments and consumers to say, ‘Wait, something’s wrong,’"she said. The internet giant also has said it once helped Politico land 25 new advertising clients. It quoted Jeff Daker, Politico’s executive director of audience solutions, as saying that the company would have otherwise left “millions of dollars on the table.”A person familiar with Politico’s advertising operations said that Google’s upbeat report was from nearly five years ago and that Politico could adapt to any market changes.
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