Car maker recently announced a new focus on hybrid power and lowered its volume forecasts
The new European CEO of Lotus says the firm is “reading the room” as it reverses its decision to go all-electric and lowers its global volume targets. Dan Balmer, previously a high-ranking Aston Martin executive and alumni of BMW and Rolls-Royce, has been appointed as president and CEO of Lotus Cars Europe following the departure of Mike Johnstone earlier this year.
” "We'll have a multi-powertrain solution in the marketplace, and that's a question of us riding the room, understanding what the customer wants, and being able to react to that demand." Balmer added that this new system is “not like today’s hybrids” and will boast “some outstanding attributes” - most notably the ability to ‘flash-charge’ the battery in just five minutes, and to offer a combined range of around 700 miles. It is, he said, "the best of both worlds".
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