She talks to us about running a barbershop with her husband, taking a pause from the industry, and making her most introspective project yet
offices, she gets word that the radio host she’ll be speaking with later on also wants her to freestyle. In the age of social media, freestyling is a tenuous ask for rappers, but Ché’s unfazed. She’s got bars for days — and she seems unflappable. In conversation, Ché carries herself with the quiet, self-assuredness of someone who built a career by doing things their own way. She speaks as calmly and thoughtfully as she does throughout her growing catalog of existential excavation.
This has been a vision of mine for a long time because I started as a producer with music. I wasn’t even rapping at the time. To musicians and have them play instruments and tie my production into that has been a vision of mine since around 2014 when I said, “Okay, I’m going to be a producer and I’m sending people these.” I want to say 2020 because the “Shadow Puppet” beat, I did that during the pandemic. It’s just, there was so many different versions of it.
For me, when I figured that out, I felt like I beat the odds in a lot of ways. That’s what I’m trying to tell through this album, the things I overcame, losing people, falling out with close friends, growing as a woman. Sometimes when you take certain steps in your personal life to better yourself, you lose people on that journey. It may not be physically, but you may lose relationships because you’re taking a different step in your life.
I’m doing this and they’re doing that, and it’s like, “What the hell is she doing?” I’m getting booed on stage and it’s just like-I was shocked. I thought I was up there spitting my best shit, and I got booed. It was a humbling period. I remember coming back to Buffalo and I was like, “I don’t think I want to do this music stuff anymore,” or at least take a backseat to it. I was at that point where I had literally tried everything and nothing was working.
A lot of that is just in reference of a point in your career they say, your prime, that moment where all the attention is on you. Everything at that moment is about what this particular person is going to do next. I took time off because I had personal things going on. So for me, I was trying to juggle with taking care of my family, my personal things, and still keeping a sense of relevancy in this rap game.
At the top of I started going through a bunch of personal stuff, and my brother was killed. I lost my uncle in the same month. I had stuff I had to take care of being rocked by those two deaths. I ended up dropping a little bit after that, but my head wasn’t in it because I still was going through some things. During that time, I just healed.
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