Neutrogena has named singer Tate McRae as the new face of its Hydro Boost franchise, focusing on skin health and beauty across North America, Europe, the Middle East, and Africa. This move aligns with the brand's new positioning of 'beauty to a science,' emphasizing its 90-year history of scientific innovation in skincare. McRae's partnership reflects Neutrogena's strategy of leveraging celebrity talent and collaborating with dermatologists to amplify its message.
Shortly after naming Dr. Muneeb Shah the brand’s global innovation partner late last year, the brand is padding out its roster of ambassadors with Tate McRae, who will front Neutrogena ’s Hydro Boost franchise in a campaign.of skin health and beauty for North America, Europe, Middle East and Africa at Kenvue in November, said he’s been quick to bring the brand into its latest phase.
In particular, Stanleick, who successfully harnessed the power of celebrity when he helmed Kylie Jenner and Kim Kardashian’s businesses at“The Neutrogena campaigns have always caught my eye because of the top celebrity talent, which they’ve used to amplify their message with the audience and now, we’re also partnering with world-renowned dermatologists,” Stanleick said.
That ethos resonated with McRae, who said that “when you’re younger and just getting comfortable, you feel you need to put on as much product as possible and just try to find the coolest products. As I’m getting older, I feel simpler is better.”, a longtime hero product of the brand that sells one unit every two seconds globally. “I put so much makeup on and do my hair every single night to go onstage, and the last thing I want is a long skin care routine,” she said.
Hydro Boost is the brand’s top-selling range, though the brand is also the market leader in sun care, and the anti-wrinkle pillar remains key. “My focus is on leveraging innovation to drive omnichannel transformation and growth, but it’s about staying true to the core values that made these brands industry staples in the beginning,” Stanleick said. “I’ve never seen a brand do something like this,” Shah said of the partnership.
NEUTROGENA TATE MCRAE SKINCARE HYDRO BOOST BRAND AMBASSADOR
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tate McRae’s ‘It’s OK I’m OK’ Leads Inaugural Hot Dance/Pop Songs ChartTate McRae's 'It's OK I'm OK' is No. 1 on the inaugural Hot Dance/Pop Songs chart. Get the details.
Read more »
Tate McRae's Fitness Routine: Strength, Stamina, and Self-CareGet inspired by Tate McRae's workout regimen, which combines weight training, cardio, and dance classes with a focus on strength, stamina, and self-care. Learn about her morning routine, favorite workouts, and the importance of rest and recovery.
Read more »
FireAid to feature Billie Eilish, Lady Gaga, Jelly Roll, Tate McRae and moreFireAid, a benefit concert to support California wildfire relief efforts, will take place on January 30, 2025, at both the Intuit Dome and Kia Forum in Inglewood, California. The lineup includes headliners Billie Eilish, Lady Gaga, Jelly Roll, and Tate McRae, with more performers expected to be announced. Tickets go on sale January 22, 2025, at 3 p.m. EST.
Read more »
From Pop Star to Fashion Icon—An Exclusive First Look at Tate McRae’s Fashion Makeover for Her Latest Music Video “Sports Car”Vogue sits down with Tate McRae, Bardia Zeinali, and Brett Alan Nelson on the making of Tate McRae’s “Sports car” music video.
Read more »
Hailey Bieber's Rhode Lip Campaign Starring Tate McRae Recreates an Iconic '90s Versace AdHailey Bieber's beauty brand Rhode launched its highly-anticipated lip liners and the campaign recreates and iconic Versace ad from the '90s. See the photos!
Read more »
Tate McRae Sings ‘You Broke Me First’ & Covers ‘Don’t Dream It’s Over’ at FireAid Benefit ConcertTate McRae covers Crowded House's 'Don't Dream It's Over' at FireAid Benefit Concert.
Read more »