Netflix is teaming up with Walmart to create a digital storefront on the retailer’s website that will sell merchandise tied to hit shows such as “Stranger Things” and “Squid Game”
to create a digital storefront on the retailer’s website that will sell merchandise tied to hit shows such as “Stranger Things” and “Squid Game,” the companies said.
Netflix consumer products, from T-shirts to stickers to dolls, are already available online from several retailers. The deal with Walmart creates a dedicated area of Walmart.com for Netflix merchandise, the Netflix Hub—the first such online storefront that Netflix has created with a national retailer. Netflix also has its own online store, Netflix.shop.
Mr. Simon said revenue won’t be the only measuring stick of success for the venture. “The real value is in reinforcing fan love for the shows and films they see on Netflix,” he said.A personal, guided tour to the best scoops and stories every day in The Wall Street Journal.Netflix licenses its intellectual properties to manufacturers, who create the merchandise. Netflix also gets a percentage of the manufacturer’s sales to retailers, a person familiar with the matter said.
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