Walmart has just opened what it says is the largest online destination for Netflix merchandise, a home for goods tied to Squid Game, The Witcher, Stranger Things and many other titles. Over the nex…
is also one of the initial points of focus. Items will range from plush dolls and Halloween costumes to bedding and electronics., with 209 million global subscribers, Netflix has largely relied on a single revenue stream, unlike traditional media companies. It has recently expanded into the video game sector as it looks to diversify. Merchandise, a staple of Hollywood universe-building, is a key part of the growth plan, along with developing a deeper roster of big-ticket original franchises.
To celebrate, senior executives at Netflix pulled sweaters over their dress shirts during the company’s quarterly earnings video interview.of a direct-to-consumer site under the Netflix corporate umbrella.
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