Netflix has been ramping up its efforts in retail, with plans to open two physical stores. It's also partnering with many brands to sell merchandise based on its shows and movies.
In the Korean-language Netflix megahit 'Squid Game,' debt-ridden people take part in a deadly competition — lying, cheating and killing one another for a life-changing pot of money. How is the streamer promoting the second season of such an anti-capitalist show? By selling merchandise, of course. Retailers and brands including Puma, Johnnie Walker and shoe-maker Crocs are hoping that interest in the show will drive sales of products based on the ultraviolent dystopian series.
But the streamer says the popularity of its adult-oriented programming is an advantage, because its viewers have disposable income and are willing to spend. Netflix has a global audience of hundreds of millions of people, and its most popular shows have spurred shopping trends on their own. Fans have bought tracksuits to dress as 'Squid Game' characters for Halloween or chess sets due to the fandom around 'The Queen's Gambit.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Netflix’s Squid Game mobile game hits iOS and Android on Dec. 17Ahead of Squid Game season 2, Netflix is launching a Squid Game multiplayer video game on iOS and Android on December 17, 2024.
Read more »
Squid Game Season 1 Reaches Massive Netflix Viewership Milestone Ahead Of Season 2 ReleaseGi-hun looking shocked in Squid Game
Read more »
Squid Game Creator Explains Why Season 3 Will End Hit Netflix ShowSquid Game Season 2 is one of the most anticipated show's of the year, and although it won't be the end of the hit Netflix series.
Read more »
Netflix Just Released The Perfect K-Drama To Watch While Waiting For Squid Game Season 2Memory Ngulube is a Movies/TV Features Writer at Screen Rant. Memory has a BA in English Literature. She has spent the past 5 years honing her skills
Read more »
With 'Squid Game 2' and 'The Leopard,' Netflix doubles down on international appealNetflix promoted its international slate of originals, including the second season of its global hit 'Squid Game,' which launches next month.
Read more »
Domino's Is Partnering With Netflix for More Emergency Pizzas Just in Time for 'Squid Game'Domino's announced that it's teaming up with Netflix to give away Emergency Pizzas to players taking part in Squid Game: The Experience in New York City's Manhattan Mall. Here's how to get one.
Read more »