With 'Squid Game 2' and 'The Leopard,' Netflix doubles down on international appeal

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With 'Squid Game 2' and 'The Leopard,' Netflix doubles down on international appeal
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Netflix promoted its international slate of originals, including the second season of its global hit 'Squid Game,' which launches next month.

Is Netflix a universal language? The entertainment giant is counting on it as the company seeks to extend its lead in the global streaming business. On Monday, Netflix showcased its latest slate of international original programs, which are a key part of its strategy to attract and retain subscribers around the world.

Bajaria said some people assume that the main goal is to create global hits, but that’s usually not the way at Netflix, which is to make shows and films that resonate in their home countries first. The reason many of its shows work is that audiences appreciate the authenticity of local storytelling. 'hen you try to make something that appeals to everyone, you just end up making something that appeals to no one,' she said.

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