Netflix is raising the price of its subscriptions once again, with its cheapest plan now costing $8.99 per month instead of $7.99.
Netflix’s prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month , according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.
99 to $19.99 / month and $24.99 to $26.99 / month, respectively. The streaming giant last raised its prices in January 2025 and has made a number of updates to its platform since then, including getting into video podcasts, continuing a push into live events, and revamping its interface on both its TV app and mobile. It also nearly acquired the Warner Bros. studio and its streaming service, HBO Max, before getting outbid by Paramount. The streamer reported earning $1.5 billion from its growing advertising business in 2025, and hinted at rolling out more kinds of ads in the future. Netflix doesn’t explain its reasoning for the price hike this time around, as it last cited delivering “more value for our customers.” The Verge reached out to Netflix with a request for comment but didn’t immediately hear back. Developing…
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