However, Netflix isn’t changing its prices in any of its largest markets, including the U.S.
Netflix isn't changing its prices in any of its largest markets, including the U.S., where it has been regularly increasing its rates during the past four years to help offset the cost of an programming lineup that includes popular series such as “The Crown" and “Stranger Things.”Sign up for NBC Philadelphia newsletters.
Those factors contributed to Netflix losing nearly 1.2 million subscribers during the first half of last year, prompting the company to introduce an ad-supported option of its service t hat cost just $7 per month in the U.S. — less than half the price of its most popular plan. That helped Netflix bounce back during the second half of last year when it added 10 million subscribers, a recovery that made its long-time CEO and co-founder Reed Hastings comfortable enough to step down last month.
Netflix's new co-CEO Greg Peters hinted last month during a quarterly conference call that the company was examining ways to attract more subscribers in its smaller markets, although he didn't say anything specifically about using lower prices as a lure. “There’s a bunch of people around the world in countries where we’re not deeply penetrated, and we have more opportunity to go attract them,” Peters said.
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