Netflix announced a price hike for its Standard, ad-supported, and Premium plans in the United States, citing continued investment in programming and a goal to improve the platform further. The move comes as Netflix celebrates its 'biggest-ever quarterly increase in subscribers' and raises its 2025 revenue outlook.
Netflix announced a price increase for its Standard, ad-supported, and Premium plans in the United States on Tuesday, January 21, 2025. The ad-supported tier will rise to $7.99 per month, up from the current $6.99. The Premium tier, which allows four simultaneous streams, will increase by $2, from $22.99 to $24.99 per month. Meanwhile, the Standard plan without ads will increase by $2.50, going from $15.49 to $17.99 per month.
In a statement to investors, Netflix explained, 'As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.' The company also noted its progress in expanding its ad-supported platform, stating, 'We’re on track to reach sufficient scale for ads members in all of our ads countries in 2025. A top priority in 2025 is to improve our offering for advertisers so that we can substantially grow our advertising revenue.' This price increase comes on the heels of Netflix announcing its 'biggest-ever quarterly increase in subscribers with a gain of 18.9 million' in Q4 2024. The streaming service has also raised its 2025 revenue outlook to 'between $43.5 billion and $44.5 billion,' a $500 million increase from previous predictions. Paolo Pescatore, founder and analyst at PP Foresight, commented, 'Netflix reaffirms its leadership position and is absolutely running away in the streaming market. It is now flexing its muscles by adjusting prices given its far stronger and diversified programming slate compared to rivals.
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