In its inaugural upfront advertising event, executives touted the the streaming service's growing ad tier, and unveiled new sponsorship options.
Netflix has been mum on how many subscribers the ad tier has , but the monthly active users metric is a step in that direction.
Indeed, Netflix still dominates most streaming ratings charts, and the company says its users watch for longer than competitors as well. “To super-serve our members we have to focus on quality, with the understanding that quality, like beauty, is in the eye of the beholder,” she added. Naylor also announced that beginning in Q4, clients would be able to use Nielsen Digital Ad Ratings to measure the reach of their campaigns. The company also announced a deal with the data firm EDO to measure engagement.
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