China's gaming giant NetEase and California-based Blizzard Entertainment have announced that they will revive their partnership to bring back popular video games, including 'World of Warcraft,' to the Chinese market.
China ’s gaming giant NetEase will bring back the iconic “World of Warcraft” and other popular video games by Microsoft’s Blizzard Entertainment to the country, the companies said in a joint statement Wednesday. California-based Blizzard and Hangzhou-based NetEase had ceased their 15-year relationship in 2023 after an acrimonious fallout, leaving millions of fans in China heartbroken.
“We are thrilled to embark on the next chapter, built on trust and mutual respect, to serve our users in this unique community that we’ve built together,” said William Ding, Chief Executive Officer and Director, NetEase. Foreign publishers must work with local partners to offer video games in China. In November 2022, however, Blizzard and NetEase announced they would not renew licensing deals as they were unable to agree on key terms.
Netease Blizzard Entertainment World Of Warcraft Video Games China Partnership
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