Investing in the environment is key to sustaining business in those countries. FMTNews Nestle
MEXICO CITY: Nestle SA is launching a reforestation project to plant at least 3 million trees in Mexico and Brazil in the next year and a half as the Swiss food group strives for carbon neutrality by 2050, executives told Reuters.
In September, Nestle – whose products range from KitKat chocolates to Nescafe coffee, Cheerios cereal and Poland Spring bottled water – signed a United Nations-backed pledge aimed at limiting global temperature rise and said it would adjust its business to prioritise renewable energy, alternative packaging materials and carbon absorption.
Laurent Freixe, Nestle’s chief executive for the Americas, said the project would be a starting point for further efforts to protect the environment in places like Mexico, where the company sources coffee, cocoa, sugar and dairy products. The company is working with non-profit One Tree Planted to determine which types of trees to plant and where, with Mexico’s southeastern states of Tabasco and Veracruz among the options.
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