Neiman Marcus hosted its second annual Bejeweled Ball in Beverly Hills to offer a curated collection of high jewelry. See the details here.
hosted the second annual Bejeweled Ball on Wednesday at the Chateau de Laurel in Beverly Hills in order to engage with
“We have really reimagined the way we engage with our customers post-pandemic,” said Lana Todorovich, chief merchandising officer at. “We knew that the stores are going to be important, but how we engage with clients in-store is going to evolve. So, we really pioneered this concept of what we call ‘Neiman Marcus brought together an array of unique high jewelry pieces and watches that were valued at more than $100 million.
The retailer explained this type of event is important to the business because it creates an intimate and direct way to connect with Neiman Marcus’ high jewelry clientele. “Where we get to create these access points for clients to experience something that’s really extraordinary creates a lasting impression and deepens the relationship that we have with these clients,” said Nabil Aliffi, chief brand officer of Neiman Marcus. “Last year we had the inaugural ball in Dallas, and we were just reminded by how social our clients are and they’re there to see the wonderful curation, but they’re also there to see each other.
Neiman Marcus is extending the recent Bejeweled Ball experience with satellite events hosted across its fleet of stores in the U.S. Hollywood’s Major Stars, Including Tom Hanks, Nicole Kidman and Demi Moore, Gather for a Night of Cinema and Style at the Academy Museum GalaKaia Gerber Favors Playful Transparency in Ferragamo Fringe Cocktail…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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