Neiman Marcus launches its holiday campaign and continues its decades-long tradition of offering a limited array of fantasy holiday gifts.
Fantasy Gifts. It’s always an uber-luxurious often over-the-top array of one-of-a-kind products, rare finds and unusual experiences. The Neiman Marcus Fantasy Gifts is a long-standing tradition at Neiman Marcus, started in 1959 by the late, legendary Stanley Marcus.season’s assortment is an exceptional 18th-century royal carriage that belonged to King Charles III of Spain. It will be shipped to the States and displayed in Neiman Marcus’ Beverly Hills store.
Fairy tales written in the early years of the 20th century have inspired the imagery in the campaign, as have opera and theater to some extent. In one story line, inspired by “Alice in Wonderland,” the protagonist seen in a whimsically designed living room gets a mysterious invite, which opens to reveal the signature Neiman Marcus butterfly motif, for a magical winter adventure that concludes with a wonderful dinner with loved ones.
“The storytelling was inspired by the theatrical traditions and folklore during the period that the brand was founded,” said Aliffi. “Through our comprehensive 360-degree marketing strategy, we will take our customers on a remarkable journey that transcends traditional shopping, immersing them in a world of fantasy both in-store and online.”A visit to Ginori 1735 in Florence to experience the art of crafting fine porcelain.for shopping and going behind the scenes of the luxury shoemaker.
With each fantasy gift sold, Neiman’s makes a donation to The Heart of Neiman Marcus Foundation for philanthropy, community outreach, supporting youth involvement in the arts, and other causes. The retailer is also continuing its long-standing partnership with theNeiman’s kicked off its holiday campaign a week earlier than last year in response to there being five fewer shopping days between Thanksgiving and the day before Christmas this year.
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