The 2022 Day of the Dead San Antonio river parade and festival will be broadcast nationally Nov. 1 on NBC and online channels.
For at least one autumn weekend, the nation will come to know San Antonio as “Spiritlandia.” At least that’s the hope of organizers of theIn an announcement to media and city dignitaries Wednesday morning at La Villita, Chef Johnny Hernandez unveiled the new branding for. After the coronavirus pandemic necessitated a virtual celebration in only its second year, the parade returned as an in-person event in 2021.
The Oct. 27 river parade will be featured in a Nov. 1 primetime broadcast that will introduce audiences to San Antonio’s music, heritage and culture, said David Chavez, CEO of Kansas-based content creator Ingeñuity and producer of the broadcast. Actor“November 1, we’re about to put San Antonio on the map,” Chavez said. “And we’re going to put a lot of Hispanic faces in a one-hour incredible show.”Success! You're on the list.
Mayor Ron Nirenberg credited Hernandez and his team of partners, co-workers and volunteers as “taking our culture to the world,” and said San Antonio is the ideal host for a nationwide Day of the Dead celebration. “To know that there are now going to be millions of Americans who get to see San Antonio through that vantage point is something incredible,” Nirenberg said., whom Hernandez credited with helping bring authentic local culture to the festival.
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