The Paris Olympics have so far been a runaway hit for NBCUniversal, which achieved an advertising sales record and has seen ratings blow past recent prior
FILE PHOTO: Paris 2024 Olympics – Opening Ceremony – Paris, France – July 26, 2024. Boats carrying members of delegations sail along the Seine during the opening ceremony of the Paris 2024 Olympic Games. Hu Huhu/Pool via REUTERS/File Photo Games. But there is an even bigger marker of success to crow about.
“We set a goal to make America unproductive all day long,” said Molly Solomon, executive producer of NBC Olympics Production, during a press briefing. It’s a crucial win for NBCUniversal, which paid $7.65 billion to extend its Olympics media rights – the largest deal globally – only to struggle with the PyeongChang, Tokyo and Beijing Games. All three were in time zones unfavorable to U.S. audiences, while Tokyo and Beijing had a muted atmosphere due to the COVID-19 pandemic.
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