The Snoop Olympics: Paris proving a boon to NBC after interest waned in Tokyo, Beijing games

The event has been a significant success for the company broadcasting and streaming it in the United States.

Roving correspondent Snoop Dogg's reception from fans and athletes alike has been positive, so expect plenty more airtime from him.

“Clearly, the Olympics are back,” said Mark Lazarus, chairman of the NBC Universal Media Group, on Thursday. A strong performance by the U.S. team has helped, he said.It's a relief to NBC, after the Beijing Winter Games in 2022 and COVID-delayed Summer Games in Tokyo in 2021 were comparative duds.

The time difference — Paris is six hours ahead of the Eastern time zone — is ideal for people who want to watch events live during the day in the United States. NBC Sports President Rick Cordella said the network is heartened by the number of people watching during what is generally the workday back home; NBC is even happily taking credit for dwindled workplace productivity.

“Times have changed and I think we are showing forward-thinking and being progressive in our case in how to produce and exhibit the Games,” he said. Even though they are reruns, the prime-time telecasts can be easier to watch because they cut out some of the dead time, Billings said. NBC said it didn't have statistics yet on double-dippers — people who may have seen an event live then watched it again in prime-time.

“The only surprise so far is that a Kardashian hasn't made it to one of the events yet,” wrote Greg Braxton of the Los Angeles Times. “But it's still early.”

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