It started with a simple salad
. Natasha Kravchuk began building a cooking mini-empire by combining cucumber, tomato and avocado. When a TV anchor shared the recipe on Facebook in 2015, the dish went viral. “I think that was the recipe that kind of gave us the first lift,” says Kravchuk, whose online hub Natasha's Kitchen has grown to some 13 million followers across social media. “I think that’s trademark for what you can find on Natasha’s Kitchen.
I started going to the library, getting stacks of books, asking my mom, my mother-in-law for recipes and friends.” Susan Roxborough, Kravchuk's editor at Clarkson Potter, loved Kravchuk's personal story and her book proposal — especially the teriyaki salmon, with brown sugar, hoisin, soy sauce, garlic and ginger. She found the author down-to-earth and relatable.
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