American rapper and producer Pharrell Williams’s appointment as creative director of menswear for Louis Vuitton has been met with polarising views in the global fashion ecosystem.
The 13-time Grammy winner is stepping into a highly contested and weighted position with expectations to supersede the late Virgil Abloh.
I’m not sure if this is a stunt because Pharrell has 40-million followers that LVMH is after or if his appointment is purely based on creative direction. But the questions are what does this mean for those who go to fashion school or have experience? Or can anyone wake up and become a designer because they have creative flair? Is the design and creative industry being taken for a ride?
A model walks the runway during the Louis Vuitton Menswear Spring Summer 2022 show as part of Paris Fashion Week on June 24, 2021 in Paris, France.Pharrell has had a very interesting and profound interest in the global fashion industry, both as a great style icon and influencer as well as creative collaborator for major brands from Chanel accessories to Adidas.
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