Pharrell Williams to Louis Vuitton: The right move at the right time: What does Louis Vuitton’s appointment of Pharrell Williams tell us? Expect the unexpected
as menswear creative director. Williams’s first collection will be shown in June next year, during Men’s Paris Fashion Week.
However, Williams is no novice in the luxury fashion world. He founded his brand Billionaire Boys Club in the early 2000s, and has lifestyle brand Human Race and three collaborations with Louis Vuitton under his belt, as well as collections with Moncler, Adidas and Chanel. LVMH’s choice of Williams makes good business sense. The 50-year-old creative juggernaut — who famously does not age — has the follower bases in music and fashion, as well as the name and weight, to generate revenue and keep the stream steady.
Oscar-winning entertainer Williams’s hand in fashion, beauty and hotels makes him well equipped to meet the demands of a brand the size of Louis Vuitton. will assist with the demands of a creative director job, which goes beyond just designing collections to producing large-scale shows, opening stores and thinking of campaign concepts.
Through recent hires, they have shown a shift from hiring media-friendly figureheads with a knack for marketing and hype mechanisms, to those who quietly learn the required craft before being handed the keys. Formerly of Céline and Chloe, Phoebe Philo has finally announced that her brand is launching in September, with backing from LVMH. Daniel Lee’s move to Burberry hints at bringing back British heritage with a new logo. While at Balenciaga, fallen creative director Demna Gvasalia is transitioning out of trouble after countless insensitive campaigns and overhyped vapid products.
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