Must Read: What Luxury Stores Need to Succeed, What Happened to the 'Russian Fashion Mafia'?

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Must Read: What Luxury Stores Need to Succeed, What Happened to the 'Russian Fashion Mafia'?
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What happened to the 'Russian Fashion Mafia':

Vanessa Friedman explores the infamous group of Russian women who once dominated the front rows of fashion weeks. Ulyana Sergeenko, Elena Perminova and Miroslava Duma, also known as the "Russian fashion mafia," rose to fame with the growth of street style and Instagram.

From their popularity, they were soon regarded as "ambassadors of a new Russia… Russia on the map as a country offering fashionable inspiration." After being "canceled" in 2018 and name-dropped in thein 2019, they were laying lower than usual. With the ongoing war involving Russia and Ukraine, they are even quieter.

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