Gaucho Buenos Aires is ready for Argentinian fashion to take its place on the world stage.
That includes “lots of leather,” Gaucho-print wallpaper and what Mathis described as, “high-end acrylic and backlighting. So the store is minimal; it won’t be cluttered.” Both apparel and home goods from the “Casa” collection will be for sale in the 1,526-square foot space. But the most noticeable piece — locatedt horse made from clear plastic and cut into slices so that light can shine through from underneath, representing the spirit of the gaucho.
A rendering of the Gaucho Buenos Aires store, complete with the 9-and-a-half foot plastic horse in the entrance, which represents the Argentinian cowboy.“The cowboy from Argentina has big pants, a big hat and leather,” Garcia de la Peña said. “We want to make leather goods and jackets and all things that last forever. The idea is to bring [Argentinian fashion] to the world, with a high standard, and to make it wearable for everyone.
Gaucho plans to return to the Big Apple this fall to show at New York Fashion Week and is working on a few“This is going to be an exciting time to show people what Buenos Aires has, what Argentina has,” Mathis said. “We’re bringing all the energies and luxuries of Argentina, hopefully to the world stage.”
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