MPBL: Team sponsor stayed true to 'Family' name, extends help to league employees

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MPBL: Team sponsor stayed true to 'Family' name, extends help to league employees
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A team sponsor has decided to give back to the employees of Maharlika Pilipinas Basketball League during the current COVID-19 crisis by providing them canned goods.

Some 150 staff members of the league, including referees, received various products of Universal Canning Inc. , owner of Family's Brand Sardines."That is what family is for. We don't just show our compassion in good times, but more during difficult times. We treat MPBL as a family too," said Family's Brand Sardines head of marketing Tonet Roque, who is also in charge of the Alvin Pasaol-led Zamboanga team's day-to-day operations.

"We are representing the City of Zamboanga, and as the sardines capital of the Philippines, we felt the need to support the staff of the MPBL." The goods were picked up by two MPBL personnel at UCI's plant in Malabon, who then distributed the boxes to the staff. In keeping with their brand name, Roque reminded everyone to look after one's family in this ongoing coronavirus pandemic.

"Mga ka-liga, in this time of crisis, nothing matters most than our family. Whatever happens or however long this will take, we will get by with the help of our family," she stressed.

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