Move Over, Retirees: Millennials Are Coming for Your Cruises

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Move Over, Retirees: Millennials Are Coming for Your Cruises
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A surprising new wave of passengers is joining retirees and families on cruise liners. Here's a look at why Gen Z and Millennials are on board in a big way in 2023.

As cruise lines navigate back to normal, they’re finding a surprising new wave of customers: millennial and Gen Z travelers. These younger passengers have their own reasons for thinking the boating life is cool. We sent a reporter on a cruise to Cozumel to discover what got them on board.F. Martin Ramin/ The Wall Street JournalMonday, atop the deck of a 963-foot cruise ship floating somewhere north of Cancún, Mexico, Macda Hailu and DeShun Gilchrist were planning their evening.

The couple was there to celebrate Mr. Gilchrist’s 26th birthday. “It’s my first cruise,” said Ms. Hailu, a 24-year-old auditor from Byron, Ga. “It’s a good time. Lots of things to do.” The trip had its surprises, however. “There’s a lot of little kids. Sometimes I’ll need to watch my language, I’ll turn around and there’s an 8-year-old behind me,” she said.

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