I pulled in nearly $10,000 in revenue last month by marketing to Gen Z about sustainability
This is an as-told-to essay based on an interview with Estella Struck, a 22-year-old senior at New York University and the founder of a social media marketing agency called Viviene New York, which focuses on sustainability.
the business brought in $9,300 in revenue. Struck shares how networking and tapping into Gen Z's buying power helped her build the company.Struck creates TikTok content for brands while running Viviene New York.I didn't feel the gravity of the climate crisis until 2020, when I started following and learning from sustainability educators and creators on TikTok.
I always wanted to have a career that impacts people, and I saw this as my way to do that. Ultimately, I decided to take the things I learned through marketing and building a community with Ethica and offer that to other companies. That's why I created Viviene New York in 2021.Struck regularly attends networking events around the city.For the first year of running Viviene New York, I focused solely on the business plan, website, and brand ethos. Landing clients came later.
In 2022, we signed three influencers who have online followings to create content for eco-friendly brands. Now, we have 10 influencers on board and we've worked with more than 40 brands.
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