A look at how Comcast's theatrical releases have fared both before and after they became available on PVOD
Promising Young Woman
, the Carey Mulligan-starring rape-revenge dramedy benefited from the Oscar season, such as it was this time around. The Emerald Fennell-directed flick earned just $6.46 million domestic, which made it the season’s biggest-grossing “Oscar movie.” However, while it was unusually leggy on PVOD , it also earned over 1/2 of its lifetime total while being concurrently available on PVOD. Likewise, Tom Hanks’ earned 42% of its $12.7 million while also available at home.
, it persevered as a popular"general audiences" theatrical pick. If studios want to argue, truthfully or not, that offering multiple viewing options alongside theatrical doesn't automatically cannibalize theatrical,Raya and the Last Dragon . The Disney toon kept a-going after debuting on EST on April 2 and VOD/DVD on May 18. It earned $23 million while available on EST and then VOD.topping the VOD charts for $20-per-rental on the same day it is released on Paramount+ . The film's dual availability may not have hurt as either enough customers chose one option over another or customers didn't know where and how it was available.
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