Logan Paul was, unsurprisingly, the lesser fighter—mechanically wooden, dreadfully inaccurate with his punches—but he was fit enough to take a few shots to the chin from Floyd Mayweather, writes JasonGay
The 44-year-old boxer Floyd Mayweather fought the YouTube star Logan Paul Sunday night, not for posterity, or any compelling athletic reason, but for the algorithm.
The algorithm—the search engine optimization; the influencer data; the sheer volume of social media clicking, most of it associated with Paul, who has 23 million YouTube subscribers—said enough people would be mildly to genuinely curious about such a fight that they might pay $49.99 to see it. If you know anything about the sport of boxing, you know this was more than enough motivation to make it happen.
In Logan Paul, as well as his 24-year-old brother, Jake, himself a YouTuber-turned-pugilist, boxing has found a way to rework the usual celeb boxing melancholy into something with far bigger metrics. A controversial fameball with tens of millions of followers/viewers/listeners can quickly break through in a distracted universe in which every form of entertainment is in a claw fight for eyeballs, especially young eyeballs.
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