Moda Operandi's Club Moda Surf will highlight 40 established and emerging designers — including Simkhai and Rosie Assoulin — and 140 exclusive styles.
The designer fashion e-commerce platform will launch its third Club Moda curated edit on Thursday titled “Club Moda Surf.” The exclusive capsule features a selection of 40 established and emerging designers and 140 exclusive styles to wear from day to night.“We’re excited to present the third installment of our Club Moda franchise and the retro spirit of California coastal surf towns that defines the offering,” said April Hennig, Moda’s chief merchant.
Asked about sales expectations for this capsule, Hennig said, “Our two previous multibrand exclusive capsules performed extremely well, which is why we continue to evolve and develop these. They foster a sense of excitement with our customer base, as our clients constantly crave unique and special products and the themes have continued to resonate very well, creating an inspiring shopping experience.
Rosie Assoulin, who is featured in Club Moda Surf, said, “Moda has been a clubhouse for us from the start. It’s where we share some of our favorite ideas with customers and those who really connect with our brand. They can deep dive into the breadth of our collections.” She noted that from the beginning, her collections have had surf-inspired styles, so Club Moda Surf provided an “organic experience.
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