He became one of the best known designers of his generation with the New York logo and his posters for Bob Dylan and “Angels in America.”
. He then tackled labels, signs and the designs of the stores themselves, placing giant pears in front of some. Mr. Glaser said the grocery-store makeover appealed to him because it was anti-elitist.
He later told the Times that growing up amid that ferment was “like heaven” during the Great Depression. “You had this enormous commitment to the idea of human possibility, that you didn’t have to just accept existing conditions, you could change yourself and change society.”At 8, he developed rheumatic fever and spent a year-long convalescence in bed. He passed the time creating an entire city of figurines from the pounds of clay his mother brought him.
Returning to New York, Mr. Glaser had to decide whether to pursue fine art or commercial art — a distinction he eventually helped erode. He settled on commercial art because, he said, “I wanted to do work that was public. I wanted to do work that was on the street. I wanted to do work that people saw.”From 1954 to 1974, Mr. Glaser ran Push Pin Studios, which, he said, “celebrated all the things that the modernists taught us to hate.” Among those was surrealism. In many of his illustrations, Mr.
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