His credentials seemed impeccable. He was 60, a Yale graduate, a former studio chief, a gifted dealmaker and now a newly named company president. But there were a few clouds: He was also a convicte…
, et al. All came armed with Harvard MBAs and have already proved their management skills at various corporate levels: Kiler built Hulu. Chapek ran the world’s biggest theme parks. Shell built a giant global distribution machine. “The suits are taking over from the thieves,” the late Sue Mengers once put it.
Further, Kilar must also report upward to the “bell heads” at AT&T like John Stankey, who is now replacing Randall Stephenson as CEO and who has worked out his own scenario for the future of the entertainment industry. The managements of a generation ago, with all their faults, were keenly adaptive because they never operated by the rule book, nor did the “owners” to whom they reported. Ownership of the studios had passed from the Louis B. Mayer generation to maverick rule-breakers like Charles Bluhdorn , Kirk Kerkorian , Ted Turner and Steve Ross . Their relationships with Wall Street, and with government regulators, were at best chaotic.
Today’s corporate players understand that they, too, may have to redesign the rules, but within corporate disciplines. They must pay homage to the rituals of synergy while fomenting battles for brand recognition. At WarnerMedia, this means creating consumer loyalty to HBO and the newly launched HBO Max. Lurking across the hall also are TNT, TBS and TruTV – all sharing the same Emmy campaign teams.
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