Defining the News
August 7, 2024, 9:15 pmMILO launched the latest addition to its roster of sports initiatives, MILO Safe Swim in partnership with Philippine Red Cross, Swimtech, and Olympian Jenny Guerrero to conclude the National Disaster Resilience Month this July and in recognition of this past July 25 serving as World Drown Prevention Day.
With over a hundred million Filipinos living in an archipelago, MILO® has recognized swimming as an important skill to learn due to its life-saving properties. Unfortunately, due to insufficient avenues for learning, drowning remains fatal for many in the community, especially within the younger populations – whether due to accidents during vacations, rapid flooding during the typhoon season, or otherwise.
Veronica Cruz, SVP and Business Executive Officer, Nestlé Philippines Beverages and Confectionery, elaborated on why the brand has deemed this program important for the Filipino community. She shares, “Today, we launch the MILO® Safe Swim: Drown Prevention Program raising awareness and help in addressing the alarming drowning statistics in the Philippines.
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