We’ve had a couple of tentpole missteps here this summer, read Indiana Jones and the Dial of Destiny this weekend with $60M, The Flash and Elemental; putting the running summer box office at …
, summer 2023 is 17% behind that mid-summer which accumulated $2.27 billion.set to open to a franchise record of $100M over 5-days, and theweekend fueling what could be a near $200M weekend over July 21-23 for all films.
Comscore Senior Media Analyst Paul Dergarabedian points out, “The fortunes of the summer can be perceived as rich or fallow depending on which week is being examined and with many weeks and numerous potential high-profile blockbusters on the way in July and August, it’s way too early to characterize the overall summer box office performance as a hit or a miss.”
Even though we’re slightly behind 2022, we could be ahead ultimately as Dergarabedian says, “August could be the unexpected savior and take the summer out with a bang instead of a whimper as happened last year.” Remember, Sony’swas the last huzzah last summer before studio movies went dry to the post-pandemic logjam in post-production.
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