Box Office: ‘Indiana Jones and the Dial of Destiny’ Unearths So-So $60M Domestic Opening
, the challenge has always been about attracting new, younger fans in addition to those who grew up on the franchise. The movie, which suffered a series of delays, cost a hefty $295 million to make before marketing.
As it stood, the movie’s opening weekend audience skewed notably older, with 42 percent of tickets going to people 45 and older, including 23 percent 55 and older. That’s a breakdown rarely seen when it comes to a Hollywood summer tentpole. Even before the pandemic, older moviegoers weren’t known for rushing out to see a movie on opening weekend. The pic also skewed notably male . On Saturday, families started turning up.
The filmmakers had hoped for a domestic launch closer to $65 million, but a B+ CinemaScore and tepid reviews are likely hampering word of mouth. One bright spot is the 88 percent positive audience score on Rotten Tomatoes., which posted an impressive three-day debut of $100 million.Indiana Jones
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