A plan to allow double-sided digital ads on scores of billboards across Los Angeles drew opponents and backers.
LA Metro’s push to erect digital billboards across Los Angeles cleared a hurdle on Thursday, Sept. 14, when the city’s planning commission unanimously recommended that the City Council amend the zoning code that bans such billboards in the city.
The commission also went along with a recommendation from city planners to set the digital billboard hours of operation from 5 a.m. to midnight, to address concerns that the night sky will be lit up by intense lighting. Cindy Cleghorn, a member of the Sunland-Tujunga Neighborhood Council, speaking as an individual, said in an interview before the meeting that that allowing digital billboards could put L.A. on a dangerous path.Metro’s billboard proposal, known as the Transportation Communication Network, is projected to generate $1 billion in advertising revenue over 30 years, half of which would be shared with the city.
Those who spoke in favor of the digital billboards plan on Thursday included union workers, who said the project would create jobs for Angelenos, and Metro riders who said the revenues from the signs would allow Metro to make upgrades to its facilities, buy more buses and hire more people, including hiring more safety personnel.
Others who want digital billboards said the ability to receive emergency alerts and real-time traffic updates will be beneficial to the public and the city should embrace modern technology.She said she felt the commission did not address residents’ concerns about potential billboards going up along scenic corridors, the ads change every eight seconds, or their request that Metro be required to take down more older billboards than they’ve agreed to remove.
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