How to LA: How The Los Angeles Memorial Coliseum Re-Integrated The NFL

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How to LA: How The Los Angeles Memorial Coliseum Re-Integrated The NFL
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UCLA’s Kenny Washington joined the L.A. Rams in 1946 to break race barriers in pro football.

It worked. Ever since the 1932 Olympics, the Coliseum has served as a multipurpose cultural landmark for the city, attracting notable people and organizations from all over — including the NFL.When the league eyed a westward expansion after World War II, it wanted to bring the Cleveland Rams to L.A. But it hit a roadblock — here was an organization that hadn't had a Black player since the early 1930s that wanted to play in a public stadium located in South L.A.

“Black activists understood that and other marginalized communities understood that in subsequent years as well,” Guidry adds. “They're able to sort of leverage that argument to say that well, you know, we can’t have a discriminatory entity performing in this public structure.”

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