Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO

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Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO
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.justjho, CEO of GetMetaversed, discusses why the metaverse is an opportunity for retailers and other big companies to reposition their market presence and broaden their revenue streams. _franvela reports

“In the metaverse you can reposition yourself to a totally new demographic, new revenue stream, new products and new style,” Hochberg said on CoinDesk TV’s “The Los Angeles, California-based company is a middleman for global companies looking to expand their endeavors in the metaverse.

Those virtual goods are divided into categories, according to Hochberg, and include token-based marketplaces, sponsorships with brands and rewards programs, which he said the company is“Our expertise ranges across all of those things,” Hochberg said. He added that what the metaverse provides in value is elbow room for companies that may not have exceedingly large budgets.

Hochberg noted that Roblox, an online gaming platform, started developing and selling products in-person. In a partnership with VBG, RobloxForever 21’s retail presence, helping the retailer salvage its business. VBG, too, has partnered with Barbie, he added. “All of this will open up eventually,” Hochberg said. “From our strategy, we go to brands, we make it easy for them by finding something they feel familiar with, and then we extend it.”

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